Branson formed
Virgin Atlantic Airways in 1984, launched
Virgin Mobile in 1999,
Virgin Blue in
Australia in 2000, and later failed in a 2000 bid to handle the
National Lottery.
In 1997, Branson took what many saw as being one of his riskier business exploits by entering into the
railway business.
Virgin Trains won the franchises for the former
Intercity West Coast and Cross-Country sectors of
British Rail. Launched with the usual Branson fanfare with promises of new high-tech
tilting trains and enhanced levels of service, Virgin Trains soon ran into problems with the aging rolling stock and crumbling infrastructure it had inherited from British Rail. The company's reputation was almost irreversibly damaged in the late 1990s as it struggled to make trains reliably run on time while it awaited the modernisation of the West Coast Main Line, and the arrival of new rolling stock.
Virgin acquired European
short-haul airline Euro Belgian Airlines in 1996 and renamed it
Virgin Express. In 2006 the airline was merged with
SN Brussels Airlines forming
Brussels Airlines. It also started a national airline based in Nigeria, called
Virgin Nigeria. Another airline,
Virgin America, began flying out of the
San Francisco International Airport in August 2007. Branson has also developed a
Virgin Cola brand and even a
Virgin Vodka brand, which has not been a very successful enterprise. As a consequence of these lacklustre performers, the satirical British fortnightly magazine
Private Eye has been critical of Branson and his companies (see
Private Eye image caption).
After the so-called campaign of "dirty tricks" (see expanded reference in
Virgin Atlantic Airways), Branson sued rival airline
British Airways for
libel in 1992.
John King, then-chairman of British Airways, counter-sued, and the case went to trial in 1993. British Airways, faced with likely defeat, settled the case, giving £500,000 to Branson and a further £110,000 to his airline and had to pay legal fees of up to £3 million. Branson divided his compensation (the so-called "BA bonus") among his staff.
On
25 September 2004, Branson announced the signing of a deal under which a new
space tourism company,
Virgin Galactic, will license the technology behind
Spaceship One—funded by
Microsoft co-Founder
Paul Allen and designed by legendary
American aeronautical engineer and visionary
Burt Rutan—to take paying passengers into
suborbital space. Virgin Galactic (wholly owned by Virgin Group) plans to make flights available to the public by late 2009 with tickets priced at US$200,000.
Branson's next venture with the Virgin group is
Virgin Fuels, which is set to respond to
global warming and exploit the recent spike in fuel costs by offering a revolutionary, cheaper fuel for automobiles and, in the near future, aircraft. Branson has stated that he was formerly a
global warming skeptic and was influenced in his decision by a breakfast meeting with
Al Gore.
Branson has been tagged as a "transformational leader" in the management lexicon, with his maverick strategies and his stress on the Virgin Group as an organization driven on informality and information, one that is bottom-heavy rather than strangled by top-level management.
He was 9th in the
Sunday Times Rich List 2006, worth just over £3 billion.
On
21 September 2006, Branson pledged to invest the profits of Virgin Atlantic and Virgin Trains in research for environmentally friendly fuels. The investment is estimated to be worth $3 billion.
On
4 July 2006, Branson sold his
Virgin Mobile company to UK cable TV, broadband, and telephone company
NTL/NTL:Telewest for almost £1 billion.
As part of the sale, the company pays a minimum of £8.5 million per year to use the Virgin name and Branson became the company's largest shareholder. The new company was launched with much fanfare and publicity on
8 February 2007, under the name
Virgin Media. The decision to merge his Virgin Media Company with NTL was in order to integrate both of the companies' compatible parts of commerce. Branson used to own three quarters of Virgin Mobile, whereas now he owns 15 percent of the new Virgin Media company.
In 2006, Branson formed
Virgin Comics and Virgin Animation an entertainment company focussed on creating new stories and characters for a global audience. The Company was founded with author
Deepak Chopra, filmmaker
Shekhar Kapur and entrepreneurs
Sharad Devarajan and
Gotham Chopra.
Branson also launched the
Virgin Health Bank on
1 February 2007, offering parents-to-be the opportunity of storing their baby's umbilical cord blood stem cells in private and public stem cell banks after their baby's birth.
In June 2006, a tip-off from Virgin Atlantic led US and UK competition authorities to investigate price-fixing attempts between Virgin Atlantic and British Airways. In August 2007, British Airways was fined £271 million over the allegations. Virgin Atlantic was given immunity for tipping off the authorities and received no fine - a controversial decision the Office of Fair Trading defended as being in the public interest.
On
9 February 2007, Branson announced the setting up of a new Global science and technology prize—The
Virgin Earth Challenge—in the belief that history has shown that prizes of this nature encourage technological advancements for the good of mankind. The Virgin Earth Challenge will award $25 million to the individual or group who are able to demonstrate a commercially viable design which will result in the net removal of anthropogenic, atmospheric greenhouse gases each year for at least ten years without countervailing harmful effects. This removal must have long term effects and contribute materially to the stability of the Earth’s climate.
Branson also announced that he would be joined in the adjudication of the Prize by a panel of five judges—all world authorities in their respective fields: Al Gore, Sir Crispin Tickell, Tim Flannery, Jim Hansen and James Lovelock. The panel of judges will be assisted in their deliberations by The Climate Group and Special Advisor to The Virgin Earth Prize Judges, Steve Howard.
Richard Branson got involved with
football when he sponsored
Nuneaton Borough A.F.C. for their FA Cup 3rd round game against
Middlesbrough F.C.. The game ended 1-1 and the Virgin brand was also on Nuneaton Borough's shirts for the replay which they eventually lost 2-5.
In August 2007, Branson announced he takes up 20 percent stake in Malaysia's
AirAsia X.
On
October 13, 2007, Branson's
Virgin Group sought to add
Northern Rock to its empire after submitting an offer which would result in Branson personally owning 30% of the company, changing the company's name from Northern Rock to
Virgin Money.